Reesa and The RootersRock'n'Roll Queen to Web Whiz: Whatever happened to...

Today she's a Web developer, editor and writer (see resumé). But to many East Coast music fans, Reesa Marchetti is still best known as the lead singer of the '80s punk-pop bands Reesa and the Rooters and Suburban Wives Club

A Philly-based singer-songwriter, Reesa scored international, underground hits with "TMI" (Rooters) and "Casual Cat at a Laundromat" (SWC). The 7"-vinyl singles can still be heard occasionally on the radio.

Reesa's natural public relations skills kept her musical groups in the spotlight. Among SWC's TV credits was a national feature segment on "Evening Magazine." (See also Reesa and The Rooters in Baltimore.)

In the '90s, Reesa's music transformed into techno-pop. She released a dance song, "Too Much Mousse," with the band Network 23.

"But after we paid the producers, and the sound and light crews, and the roadies, and the post office for delivering all those promo copies of the records," Reesa says, "we just about broke even. So I'm not selling it anymore. Here it is. Listen to it, but two minutes is all you get."

Sound clip: "Computer Talk" by Network 23 & Reesa

Starting in 2004, Reesa began performing again as Reesa and The Rooters with previous and new band members. She also gigs solo as Reesa B., playing electronic keyboard.

So where are the key band members today?

Techno-Pop to Techno Buff...

Schooled in both music and journalism, Reesa had published original articles throughout her musical career. She also drew, hand-lettered, cut and pasted her bands' posters and press releases.

But when the energetic recording artist started using a PC, she soon left her manual typewriter behind. She moved easily from a musical keyboard to the computer keyboard.  

Reesa Marchetti, journalistReesa discovered pre-Web computer bulletin board systems (BBSs) in 1992. As a participant in this text-only phase of the Internet, she acquired the handle "COol MOther" and emerged as an Internet trailblazer. In 1994, she wrote a freelance article about BBS users for the Gloucester County Times, a South Jersey daily.

That story led to a five-year stint, starting as a reporter, with the Times' sister newspaper. Later as city editor, she coached writers, assigned stories, wrote, edited and produced page layouts. In 1999, she won a first-place award for column-writing from the New Jersey Press Association.

Reesa pushed the newsroom to incorporate computers and the Internet into reporting. And her bond with local music continued as she created her first Web site, COol Mother's Philly Music Page.

Reesa Marchetti, Editor, Writer, Web AuthorThe prize-winning newspaper editor moved on to become editor and Web manager for The Association of Educational Publishers (AEP). Through 2002, Reesa produced and updated the organization's Web site. She also developed and co-wrote AEP's online newsletter.

When musician and artist friends asked for help with their Web pages, Reesa established Sheer Web Design (originally called SpideRee Web Design) in 2001. The company quickly grew as Reesa added new clients and advanced website development skills to her portfolio. An early Sheer Web project, Relive the ', celebrates the original music scene in 1980s Philadelphia. Recording artists nationwide regularly contribute digital music memorabilia to the site.

Sheer Web Design has continued to expand, adding hosting and domain name registraton to its services. Reesa uses her musical background, as well as her updated technology and creative skills, to develop effective websites for numerous business, e-commerce, personal and arts clients.

Reesa is a winner of the New Jersey Press Association Award and the Award Golden Web Award.