A Philly-based singer-songwriter, Reesa scored
international, underground hits with
"TMI" (Rooters) and "Casual Cat at a Laundromat" (SWC). The
7"-vinyl singles can still be heard occasionally on alternative-radio shows.
Reesa's natural public relations skills kept her musical groups in the
spotlight. Among SWC's TV credits was a national feature segment on "Evening
Magazine."
In the '90s, Reesa's music transformed into techno-pop. She released a dance
song, "Too Much Mousse," with the band Network 23.
"But after we paid the producers, and the sound and light crews, and the
roadies, and the post office for delivering all those promo copies of the
records," Reesa says, "we just about broke even. So I'm not selling it anymore.
Here it is. Listen to it, but 30 seconds is all you get."
Sound clip: "Computer Talk" by Network 23 & Reesa
So where are the key band members today?
Rooters / SWC bass player Cherie Rumbol
is a software company financial officer and bass player in several L.A.-area
bands.
SWC drummer Ann Frances is a drum teacher
and database manager in Philly.
Schooled in both music and journalism, Reesa published original articles
throughout her musical career. She also drew, hand-lettered, cut and pasted her
bands' posters and press releases.
But when the energetic recording artist started using a PC, she soon left her
manual typewriter behind. She moved easily from a musical keyboard to the
computer keyboard.
By
participating in pre-Web computer BBSs, Reesa acquired the handle
"COol MOther" and emerged as an Internet trailblazer. In 1994, she wrote
a freelance article about BBS users for the
Gloucester County Times, a South Jersey daily.
That story led to a five-year stint, starting as a reporter, with the
Times' sister newspaper. Later as city editor, she coached writers, assigned
stories, wrote, edited and produced page layouts. In 1999, she won a
first-place award for column-writing from the New Jersey Press
Association.
Reesa pushed the newsroom to incorporate computers and the Internet into
reporting. And her bond with local music continued as she created her first Web
site, COol Mother's Philly Music Page.
The
prize-winning newspaper editor moved on to become editor and Web manager for
The Association of Educational Publishers (AEP).
Through 2002, Reesa produced and updated the organization's
Web site. She also developed and co-wrote AEP's online newsletter.
When musician and artist friends asked for help with their Web pages, Reesa
established Sheer Web Design
(originally called SpideRee Web Design) in 2001.
An early Sheer Web project,
Relive the '80s.com,
celebrates the original music scene in 1980's Philadelphia. Recording artists
nationwide regularly contribute music memorabilia to the site.
Sheer Web Design's growing
portfolio includes Web
sites for e-commerce, database, business and arts organizations.
Reesa is an approved Web Presence Developer
for Microsoft FrontPage and and a Golden Web Award winner.
Reesa Marchetti still relies on her musical background, as well as her
multimedia and creative skills, to develop excellent sites for all her clients
at Sheer Web Design.