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Reesa Marchetti

Focus

PUBLIC RELATIONS AND COMMUNICATIONS
Qualifications
  • Manage successful public relations programs for organizations such as the Garden State Iris Society.
  • Professional musician with fifteen years experience in development and direction of communications plans.
  • Skilled in multimedia HTML writing and design.
  • Approved Web Presence Developer for Microsoft FrontPage.
  • More than ten years experience in Web developing, word processing, and desktop publishing.
  • Energetic, award-winning writer with numerous published articles, print and online.
  • Practiced in daily newspaper editing, writing, and creating advertising copy.
Experience 1985 - present, FREELANCE

Web Developer and Public Relations Coordinator
  • Edit and publish Garden State Iris Society newsletter.
  • Built up media coverage for a number of organizations.
  • Write newspaper advertising copy.
  • Focused national media attention on several musical groups.
  • Author, design, and manage Web sites as Sheer Web Design.
  • Expert user of the latest programs including Photoshop, Dreamweaver, Fireworks, Flash, FrontPage and Pagemaker/InDesign.
  • Update Web and desktop publishing skills regularly.

1999 - 2002, THE ASSOCIATION OF EDUCATIONAL PUBLISHERS, Logan Township, N.J.

Editor and Web Manager

  • Edited, published, and managed Web site.
  • Created promotional copy and member communications.
  • Developed, co-wrote, and edited online newsletter.
  • Reorganized site and implemented redesign.

1994 - 1999, SOUTH JERSEY NEWSPAPERS: Today’s Sunbeam, Gloucester County Times, Bridgeton News

Daily Newspaper City Editor and Staff Writer

  • Produced page layouts using Quark and Adobe programs.
  • Assigned newspaper stories and directed their development.
  • Wrote and edited features, news articles, and opinion columns.
  • Coached staff in AP style, computer, and Internet use.

1995 - 1996, PRODIGY ONLINE SERVICE, New York, N.Y.

HTML Writer

  • Authored multimedia feature stories on deadline.
Awards received New Jersey Press Association first place award for column writing.
Education N.J. INSTITUTE OF TECHNOLOGY, Webmaster and Dreamweaver certificates.
HP LEARNING CENTER, Advanced PhotoShop applications, graphic design, Flash.
SYRACUSE UNIVERSITY, speech and journalism.
Professional memberships International Webmasters Association
Society of Professional Journalists
American Communication Association
Broadcast Music Inc. (BMI)

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